Same old story, same old Silvio

What about 2013? Anyway, we all know that Berlusconi might lose and still be the most influential figure in Italian politics. So in any case, Italy really sucks at changing.
Can you guess the brand new name for Berlusconi's party? From "People of Freedom" it's changing back to "Forza Italia" ("Go Italy"). What an amazing innovation. They move backwards and call it "new". 
As The Independent titled: new party, same old Silvio (link: http://www.independent.co.uk/news/world/europe/new-party-same-old-silvio--berlusconi-hints-at-return-7946877.html)


Seriously, should we laugh or should we cry?